Ales Frelih

H1: EU AI Act Article 4: What the AI Literacy Obligation
Actually Means for Your Business

Intro (150 words)

• Open with: most companies think Article 4 is for AI developers. It’s not.
• State the August 2, 2026 deadline immediately in paragraph 1.
• One line: what this article will tell you.

H2: What Article 4 Actually Says (200 words)

• Plain language: deployers must ensure “appropriate AI literacy”
  for staff who work with AI systems.
• Key term to define: “deployer” — any company using AI tools
  commercially, not just building them.
• Cite the exact article number. One direct quote from the regulation.

H2: Does This Apply to Your Company? (250 words)

• The test: do you use ChatGPT, Copilot, Gemini, or any AI tool
  in your business operations?
• If yes → you are a deployer. Article 4 applies.
• Who is NOT affected: pure consumers using AI for personal use.
• Include a simple 3-question self-check here (high-value, scannable)

[MID-POST CTA — FREE CHECK]
→ “Not sure if you’re affected? → Free compliance check (German/French)”
→ Direct Gumroad link

H2: What “AI Literacy” Means in Practice (350 words)

• Break it into what companies actually need to do:

1. Know which AI tools your team uses (inventory)
2. Understand capabilities AND limitations of those tools
3. Document who uses what, and for what purpose
4. Be able to show this if audited

• What you do NOT need: a full AI training program or
  a dedicated AI officer (for most SMEs)

H2: The August 2, 2026 Deadline — What Happens Next? (200 words)

• August 2 = enforcement begins
• National authorities start supervising
• Penalties: up to 1.5% of global annual turnover for deployers
• No grace period for Article 4 specifically
• One honest line: enforcement will likely start with larger companies,
  but documentation now protects you later.

H2: How to Comply Without Overcomplicating It (300 words)

• 3-step practical guide:
  Step 1: List all AI tools used in your company (30 min)
  Step 2: For each tool — who uses it, what for, known risks (1 hour)
  Step 3: Document it. One page per tool is enough for SMEs.
• Keep it proportional — Article 4 says “appropriate” literacy,
  not “comprehensive certification”

Conclusion + CTA (150 words)

• Summary: Article 4 is not complex. Most SMEs need
  a documented AI tool inventory and basic staff awareness.
  That’s it.
• CTA 1 (soft): Download the free compliance check —
  see exactly which obligations apply to you.
• CTA 2 (sell): The EU AI Act Starter Kit includes a
  ready-to-use AI tool documentation template for SMEs.
  [Gumroad link — €29]